Adam and Kim Jones – We both started working in the restaurant industry at a young age and grew up holding various positions within that industry. We always dreamed about one day owning our own business and, based on our past experience, a restaurant seemed like a logical choice. We opened our Langley North location in June of 2015. Kim manages the day-to-day activities of the restaurant, and for the time being, Adam continues to work in his full-time career. We have two kids who keep us busy when we’re not working.
What made you choose The Chopped Leaf from all the franchise opportunities you looked at?
Our family fell in love with the food at The Chopped Leaf before we ever considered becoming franchisees. Before having our kids we had looked at several other franchise opportunities, but none seemed to “fit.” There were many aspects of The Chopped Leaf brand that appealed to us, both on a personal and a business level.
Can you describe the support you got from The Chopped Leaf head office team as you got started?
Our head office team helped negotiate the terms of our lease, which ended up being a lengthy project that we were thrilled to not be a part of it. They also worked tirelessly on our design and managed our project from Ontario. They advised and supported us throughout the entire buildout project. The operations team came to the store to train my staff and stayed for two weeks after we opened, until we were ready to fly on our own.
What have you found to be your greatest key to success?
There are so many factors that have contributed to us building our business, but I would say the top one is the brand itself. The Chopped Leaf is a fresh, great-tasting concept that appeals to so many people. We strive to run a very customer-centered store and our combined experience (20+ years) in the restaurant industry has helped us remain focused on providing an excellent customer experience. As owners we also feel that a great location, amazing staff and hard work are essential elements.
Describe the most rewarding part of owning your business?
We have such a sense of pride when we walk in the store every day. It’s amazing to see the business we dreamed about become a reality. Seeing customers enjoying the food we serve and hearing the words, “We love this place,” is the most rewarding part and constantly affirms our belief in The Chopped Leaf brand.
What are your goals going forward?
We are currently looking forward to opening our second location in September 2016, with possibly more to come. There is so much potential for The Chopped Leaf brand in the marketplace today. People are becoming more conscious of what they eat and we believe this will continue in the future. We don’t believe healthy eating is a trend, but a lifestyle choice that is becoming part of our culture.
What advice would you give to a potential franchisee?
Owning a franchise is not a “get rich quick” plan. Choose a franchise that best fits with your lifestyle and that you feel passionate about because it’s hard work. If you believe in it, it’ll make coming to work a pleasure. Surround yourself with an awesome team who also care about the brand and take pride in their work.
What are the biggest advantages that The Chopped Leaf gives you in your business? (eg marketing, negotiating with vendors, support, etc.)
It’s great to have an entire team of professionals in your corner and we certainly feel that we have that with The Chopped Leaf team at our head office. We get great store-level support from the marketing and IT departments. Our operations team is always on standby to answer questions and address concerns when needed. Management is constantly working to negotiate prices from our various vendors, which often results in cost savings.
Find the original article from betheboss.ca here, May 31st 2016.
Featured image: Innovative Food Brands President Nick Veloce with Franchisees Adam and Kim Jones.
The Chopped Leaf has opened its doors to the Deerfoot Meadows community to offer better-for-you food served fresh and quick.
The Chopped Leaf’s nutrition-conscious and benefit-driven menu offerings reflect the lifestyle the brand champions: a lifestyle of regular physical activity and holistic health.
Two cornerstones of Chopped Leaf’s nutritious and delicious menu are simplicity and excellent quality. The restaurants use:
In founder Blair Stevens’ words: “We want to make healthy food for everyone. Natural ingredients and great flavours fuel active lifestyles while still offering delicious meals that appeal to everyone. We design food with focus on natural and fresh ingredients; less or no preservatives.”
Oakville, Ontario – April 4, 2016 – A piece of the Okanagan Valley is coming to Langley Central, BC as the healthy fast food chain, The Chopped Leaf, opens its 30th restaurant in Willowbrook Park in the first week of April. The restaurant owner, Franchise Partner Jas Rai, also owns a Chopped Leaf restaurant at Morgan Crossing in South Surrey. The franchise’s rapid growth is testament that there’s appetite for healthy fast food.
Chopped Leaf was founded in Okanagan Valley, BC. It offers gourmet salads, soups, and wraps that appeal to all diners, including vegan, vegetarian and gluten-free consumers.
CHOPPED LEAF’S FAST EXPANSION UNSTOPPABLE, MARKED WITH 30TH OPENINGIn 2014 before Innovative Food Brands bought The Chopped Leaf, there were 18 restaurants in operation. Eighteen months later, the 30th Chopped Leaf restaurant is opening. Other impressive stats from this healthy fast casual restaurant:
“I am extremely excited to open my 2nd location! I think Langley is a perfect location. The Chopped Leaf brand fits well with the consumers in this area.”
Blair Stevens, founder of the brand, says of his brainchild,
“It’s clear that there’s a demand for healthier food that still appeals to a wider audience. There’s real value in the Okanagan Valley lifestyle of healthy eating combined with regular activity, and we’re so happy to see that the rest of Canada (and soon, beyond) agree.”
HEALTHY EATING IN ONTARIO: FAST CASUAL FOOD CONCEPT CHOPPED LEAF BRINGS HOLISTIC OKANAGAN LIFESTYLE TO BURLINGTON AND WATERLOO
Fast food chain from Okanagan Valley, BC, The Chopped Leaf, is coming to Ontario. Chopped Leaf offers healthy eating options, serving fresh and natural food fast to complement Ontarians’ growing demand for real food that fit their fast-paced lives.
Chopped Leaf offers a gourmet menu served in a quick serve environment reflective of the lifestyle and needs of its very first customers: Okanagan Valley dwellers, who were typically health-conscious, active, and attuned to fresh, natural, plant-based food.
Chopped Leaf will bring healthy eating to Dundas and Appleby Plaza in Burlington and Northfield Square in Waterloo in Summer 2016.
CHOPPED LEAF DEMONSTRATES THAT FAST FOOD CAN CONTRIBUTE TO HEALTHY EATINGAs busy Ontarians become increasingly conscious of what ends up on their plates, a gap forms between the demand for healthy eating options and food they can eat on the go. Chopped Leaf bridges this gap.
Chopped Leaf’s menu features:
When asked about his philosophy surrounding Chopped Leaf, founder and brand president Blair Stevens said,
“We keep it simple and stick to our values: natural ingredients and great flavours to fuel active lifestyles while still offering delicious meals that appeal to everyone. Little to no preservatives, natural ingredients, a holistic approach to healthy eating and fitness.”
Above all, Stevens values activity and healthy eating together because he believes that,
“Healthy eating leads to healthy living, which creates happiness.”
Healthy Fast Casual Food Industry Leader, Chopped Leaf, Enhances Local Economy in Dawson Co-Op BC
February 2016 – Chopped Leaf, the Canadian-born and –raised and rapidly growing food industry leader in healthy fast casual dining, enhances the local economy in Dawson Creek, BC with a restaurant opening in Dawson Co-Op.
Economic growth, business leadership, and a focus on high quality, healthy products that “build, feed, and fuel the community” – these are values shared by Chopped Leaf and Dawson Co-Op.
HIGHLIGHTS OF CHOPPED LEAF’S BUSINESS GROWTH IN HEALTHY FAST CASUAL FOOD:
“It’s very exciting for the Co-op to be able to bring Chopped Leaf to Dawson Creek. Quick, healthy food, and a company that shares the same quality and service values that we do; it was exactly what we needed for the Co-op and for the Community.”
The Dawson Co-Op community searched for a healthy addition to their restaurant line up that ensures economic growth close to home, and they found Chopped Leaf. Soon, community members looking for healthy fast casual food alternatives to fit their busy schedules will have to look no further either.
Chopped Leaf is slated to open a slew of new restaurant locations across Canada, including its first Ontario restaurant in Mississauga, ON.